A Teen-Friendly Approach to Test Prep

"Kids are so distracted and over-stimulated by everything, so any time you can incorporate pop media and culture into lesson plans it gets them more engaged."

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College Test Prep Gets a Laugh

"In most classes, any discussion of Kim Kardashian’s tweets or the Bella, Edward and Jacob love triangle would be grounds for a reprimand. Yet, for the thousands of high school students attending Catalyst Prep SAT and ACT bootcamps, such references to pop culture – along with a good bit of humor – are antidotes for the monotony of preparing for standardized tests."

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A Better Way to Take the SAT

"It’s fall, the time high school seniors and their parents double down on Alka-Seltzer as they apply for college and take the SAT. Everyone wants an edge, one reason the SAT prep business could be worth as much as $4 billion. People spend hundreds of dollars to score well enough to get accepted into an expensive school which will require them to take on six figures of college loan debt. A test prep company called Catalyst Prep thinks it can help students perform better on the SAT by coaching them in a language they know: pop culture and humor."

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How Pop Culture and Comedy Can Help Millennial Teens Ace the SAT

"Beware the Ides of March! If you’re a high school student slated to take the SAT this year, you and Caesar may have more in common than you’d think. Shakespeare’s soothsayer may have been describing the ill-fated emperor’s imminent assassination, but his ominous assertion could just as easily have been applied to a teenager gearing up for the spring’s College Boards."

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Turns Out Kim Kardashian’s Butt Can Even Help Kids Learn Math

"If only SAT prep was always this much fun."

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Be Prepared For The Growth Of Your Business Before It Comes

"Friedland founded Catalyst in Los Angeles in 2005 with just a few students. Seven years later, Catalyst operates in 12 states, has over 200 class locations and serves more than 15,000 students."

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Kim Kardashian’s Nude Paper Magazine Spread Is Now Serving an Unlikely Educational Purpose

"Kim Kardashian is now serving an unlikely educational purpose, for geometry-related test questions."

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New twist on college entrance exam preparation: Have fun

"Jared Friedland has taken the SAT more than 20 times in his quest to uncover the secrets behind the college entrance exam. The 37-year-old Ivy League graduate is the founder of Catalyst Prep, a Los Angeles-based test preparation company that uses humor and pop culture to make studying for the dreaded SAT and ACT tests more fun."

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Kim Kardashian’s Butt Now Starring in Practice SAT Questions

"Tutoring company Catalyst seems likely to increase interest in practicing for the SAT."

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This Bootcamp Mixes Learning and Laughter

"Learning how to avoid grammar pitfalls was only one of the many lessons a packed teenaged audience learned at a SAT Bootcamp on Saturday at the High School South put on by Catalyst Prep."

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Haverford High School Students Learning SAT Prep Through ‘Edutainment’

"Haverford High School students are experiencing a unique form of SAT prep this year through Catalyst Prep’s SAT Prep Bootcamp. The classes are taught with what the tutors call “edutainment” - using entertainment and pop culture to educate students in a way they can relate to while also ingraining valuable skills."

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Academic Boot Camp Held at Cinco Ranch

"Utilizing a unique fusion of education and entertainment, tutors from the Catalyst Prep SAT Bootcamp were in Katy Saturday to introduce Jared Friedland’s innovative approach to SAT teaching to about 100 students at Cinco Ranch High School. Catalyst’s SAT Bootcamp is a one-weekend workshop that arms students with go-to strategies for every question they’ll encounter on the day of the test."

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Kim Kardashian’s Butt is Helping Kids Study

"Catalyst Prep offers the spark to an extraordinary score, and a look through the company’s site proves they definitely have a sense of humour about dreaded test prep."

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Pop culture aids in SAT preparation

"Why did some local students spend Saturday morning in a classroom describing Kate Middleton as regal, Kim Kardashian as ostentatious, Taylor Lautner as lupine, Lady Gaga as audacious and George Clooney as incredulous?"

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Somers Students Use Pop Culture to Increase SAT Scores

"If you’ve told your kids that watching Jersey Shore, or listening to Snoop Dogg, won’t help them get into college – you might be wrong. This is according to the Catalyst Prep company, who believe using pop culture will help students increase scores on the Scholastic Aptitude Test (SAT)."

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Old Rochester Regional High School students learn ‘boot camp’ intellectual warfare to achieve collegiate goals

"Next week, many of Old Rochester Regional High School’s college-bound students will take what is arguably one of the most important tests of their academic careers so far when they are administered the National College Board’s SAT – formerly known as the Scholastic Aptitude Test – and subject exam."

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Taking stress out of SATs

"Fun isn’t a word typically used to describe an SAT prep class, but that’s what students can expect to find when they spend next weekend learning the ropes from Charlie Sheen, Family Guy, South Park and the crew from Glee."

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SAT Prep With Pop Culture

"From a very early age, students in the United States are exposed to the existence and importance of the SAT. In junior high school, it’s the PSAT, which comes with a considerably lighter amount of pressure. But in high school, the specter of the SAT looms over the heads of virtually every student for four years."

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Hire Trustworthy People So You Can Focus On Bigger Things

"When Friedland founded Catalyst Prep in 2005, he did everything from bringing in sales to managing his staff to actually teaching the students – who were also his clients. But as the company began to grow exponentially, Friedland realized that he would have to put his faith in his employees to do the jobs they were hired to do."

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